Terms and Conditions

Kindred Enterprises Ltd ("Kindred", "we", "us", "our"), trading as CineOS Registered in England & Wales · Company No. 13719173 · Registered office: London, United Kingdom Contact: [email protected]

_Last updated: 15 June 2026._

These Terms and Conditions ("Terms") govern your engagement of Kindred, through its CineOS service, for AI search visibility audits of theatrical and home-entertainment film releases ("Audit") and any related managed services. By engaging us, you ("the Client" — typically a distributor, studio or their agency) agree to be bound by these Terms, as supplemented by the Statement of Work, order form or proposal ("SoW") agreed for your engagement.

1. The service

1.1 Proprietary methodology

Each Audit is performed using CineOS's proprietary methodology for measuring how a film is surfaced across generative AI engines, including (but not limited to) ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google Gemini, Microsoft Copilot, and Google's AI Overview. The methodology — including the surface-weighted and quality-adjusted scoring model, the awareness/intent lens design, the query and prompt library, the answer-quality and perception classifiers, and the reporting structure — is the intellectual property of Kindred and is licensed to the Client only for internal use of the deliverables produced.

1.2 Tailored for film

Unlike a generic business audit, the CineOS Audit is built for film releases. It measures, per engine and per buyer question:

• Awareness vs Intent — whether engines surface the film to audiences who do not yet know the title (discovery), and whether they name it correctly when asked about it directly. The two lenses are scored separately and blended.
• Answer quality / accuracy — whether a mention is a real, current answer, or a counter-question, a stale release status, or a different same-name film. Mentions that are not accurate, current answers are down-weighted.
• Perception & framing — the language engines use to describe the film, its polarity, and whether engines draw on the official campaign framing or a rival's.
• Citations — which sources engines rely on: official hubs, aggregators (e.g. IMDb, Rotten Tomatoes), press, retailers, and premium-format partners.
• Competitor films — which other releases the AI names instead, limited to titles opening within the film's release window.
• Release-curve monitoring — where contracted, the Audit is re-run on a recurring cadence through the campaign window to build a time series of movement against campaign beats.
• Premium-format (PLF) activation — where IMAX, Dolby and other premium formats are in scope, whether engines surface the premium-format story, not just the title.
• Market by market — each Audit is run per film × market, geo- and language-locked to the relevant territory.

1.3 Commercial terms

There is no fixed or published price for the Audit. All commercial terms are negotiated with each Client separately and are scoped by the number of titles, the tracking period (one-off snapshot or ongoing monitoring through the campaign window), and the markets in scope. The agreed fees, scope, cadence and deliverables are set out in the SoW or proposal that accompanies these Terms.

1.4 Standard deliverables

Each engagement includes, at minimum: a live report per film (and per market where applicable) at a cineos.co/r/<slug> URL; an awareness/intent visibility scorecard per engine with a quality-adjusted, blended headline; an interactive matrix of the raw AI responses; the answer-quality and perception read; a release-window competitor view; and a prioritised actions plan. Where ongoing monitoring is contracted, the report also includes the release curve and week-on-week movement. Managed engagements additionally include the implementation work scoped in the SoW.

2. Fees, payment and VAT

2.1 Quotation and order

Fees, milestones and the scope of titles, markets and tracking period are set out in the SoW; in the absence of an SoW, the fees set out in our written proposal apply. We do not publish a standard price; all engagements are individually quoted.

2.2 VAT

All prices stated by us are exclusive of Value Added Tax. VAT will be applied at the rate prevailing on the date of invoice where chargeable.

2.3 Payment terms

Unless agreed otherwise in writing, invoices are payable within 30 days of issue. We reserve the right to charge interest on overdue sums at 4% above the Bank of England base rate, accruing daily.

2.4 Out-of-scope work

Any work outside the agreed SoW — including additional titles, additional markets, extending the tracking period, or implementation work — is chargeable as agreed in writing before that work commences.

3. Client obligations

3.1 Information and access

The Client will provide us with the information, access and approvals reasonably needed to perform the Audit — including the film's official URLs and campaign assets, release dates and markets, premium-format availability where relevant, and (where the engagement includes implementation) credentials to the platforms required to do that work. We will hold any such credentials securely and use them only for the engagement.

3.2 Accuracy of inputs

The Client warrants that the film information it provides is accurate and that it has the right to instruct us to perform the Audit, and any implementation work, on the titles, URLs and assets provided.

3.3 Review checkpoint

The Client has a review checkpoint after the draft report is produced and before publication. Material changes outside the scope of the original brief may be subject to additional fees per clause 2.4.

4. Methodology, data sources and accuracy

4.1 No-login, live-grounded, market-locked queries

Each AI engine is queried programmatically via its official API (or, for Google AI Overview, via SerpAPI) with the geo and language parameters of the market in scope, so results match what a user in that market would see. We run each engine's current default model with live web access (grounding) enabled, so the engine searches the web in real time and answers from current sources, mirroring how the consumer apps behave. Queries run with no logged-in account influencing results, so the Audit captures a representative answer rather than a personalised one. The Client acknowledges that AI engines are non-deterministic, that grounded results draw on live third-party web content that changes over time, and that real audiences may be logged in, in markets we did not test, or asking questions slightly differently — meaning the Audit represents a snapshot at a moment in time, not a permanent ranking.

4.2 No paraphrasing of model output

We persist the raw response text for every query × engine combination, sampled multiple times per query to absorb engine non-determinism. Scores, mentions, answer-quality, perception and competitor counts are aggregated directly from that text and from citation domains. We do not paraphrase, embellish or fabricate engine output.

4.3 Accuracy and title-collision control

Because films routinely share names with older works, a raw mention can reflect the wrong title. Every title mention is classified for accuracy, and mentions that are counter-questions, stale, or about a different film are down-weighted so the headline reflects real, current answers rather than name-string matches. In addition, every engine answer is assessed for freshness against the audit date, and each engine is given an accuracy read (the share of time-sensitive answers that are current) so the relative reliability of each engine is visible in the report.

4.4 Human review of findings

All LLM-drafted findings are reviewed by a member of our team before publication. We do not ship raw model output to clients.

4.5 No guaranteed outcomes

We make no warranty, express or implied, that the Audit or any implementation work will produce a particular visibility score, ranking, citation count, box-office or viewership result, or other commercial outcome. AI engines are updated by their providers without notice, and findings that are accurate on the date of publication may become stale.

4.6 Model and configuration updates

The specific engine models and configuration used in the Audit (including which models are queried and whether live web grounding is applied) reflect the current consumer defaults and may be updated over time as providers release new versions or as we refine the methodology. Where such a change materially affects a tracked time series (for example, the release-curve monitoring), it is noted in the report so that any step-change attributable to the platform update is distinguishable from a change in the film's actual visibility.

5. Intellectual property

5.1 Our IP

The methodology, scoring model, prompt library, classifiers, report templates, software stack and any internal tooling used to deliver the Audit are and remain the property of Kindred. Nothing in these Terms transfers ownership of that IP to the Client.

5.2 Client IP and deliverables

The Client retains all rights in any materials it provides to us. Subject to full payment of all fees due, Kindred grants the Client a non-exclusive, perpetual, royalty-free licence to use the published report and any specific deliverables produced under an SoW for the Client's internal business purposes, including sharing the report URL with stakeholders.

5.3 Anonymised aggregate data

We may use anonymised, aggregated learnings from Audits to improve the methodology and to publish industry benchmarks. We will not identify the Client or a specific title by name in any benchmark publication without prior written consent.

6. Confidentiality and data protection

6.1 Confidentiality

Each party will keep the other's confidential information (information marked confidential, or which a reasonable person would understand to be confidential — including unreleased title and campaign information) in confidence and use it only to perform the engagement. This obligation survives termination.

6.2 Data protection

Kindred processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. The published report at cineos.co/r/<slug> is hosted on infrastructure provided by Vercel and Supabase, both of which provide appropriate technical and organisational security measures.

6.3 Report visibility

Reports are private by default and accessible only to Client users we invite. The Client may request that a report be made public so a share-link works without sign-in; that request is actioned in writing. Given that Audits frequently concern unreleased titles, reports remain private unless the Client instructs otherwise.

7. Liability

7.1 Cap

Subject to clause 7.2, each party's total aggregate liability arising under or in connection with these Terms (whether in contract, tort or otherwise) is limited to the fees paid by the Client to Kindred in the twelve months preceding the event giving rise to the claim.

7.2 Excluded

Nothing in these Terms limits liability for: death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be limited.

7.3 Indirect loss

Neither party is liable for indirect, consequential, special or punitive losses, loss of profit, loss of revenue, loss of business opportunity, or loss or corruption of data, however arising.

8. Termination

8.1 For convenience

The Client may terminate an engagement on 30 days' written notice. Fees for work completed up to the date of termination — including Audits already run and any monitoring period already delivered — remain payable in full.

8.2 For cause

Either party may terminate immediately by written notice if the other commits a material breach not remedied within 14 days of being notified, or becomes insolvent.

8.3 Effect of termination

On termination, the Client pays all outstanding fees for work completed; we deliver any work-in-progress to the Client and cease new work. Clauses that by their nature should survive (IP, confidentiality, liability, dispute resolution) do so.

9. General

9.1 Entire agreement

These Terms, together with any SoW or written proposal signed by both parties, set out the entire agreement between the parties and supersede any prior discussions or representations.

9.2 Variation

No variation to these Terms is effective unless agreed in writing and signed by both parties (email is sufficient for SoW amendments).

9.3 Assignment

Neither party may assign or transfer its rights or obligations without the other's prior written consent, which will not be unreasonably withheld.

9.4 Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising under or in connection with them.

9.5 Contact

Questions about these Terms, an Audit, or a managed engagement should be sent to [email protected].

_Kindred Enterprises Ltd, trading as CineOS · Company No. 13719173 · London, United Kingdom._